code:MACRO Hackathon Intro

Motion Design

Intersecting computer science and design, code:MACRO is a fictional hackathon that aims to foster innovation and large-scale, creative-thinking within young professionals.

code:MACRO Hackathon Intro

Motion Design

Intersecting computer science and design, code:MACRO is a fictional hackathon that aims to foster innovation and large-scale, creative-thinking within young professionals.

code:MACRO Hackathon Intro

Motion Design

Intersecting computer science and design, code:MACRO is a fictional hackathon that aims to foster innovation and large-scale, creative-thinking within young professionals.

Design Challenge

We were challenged to create a promotional motion graphic piece and find ways to convey tone, purpose, and meaning, whilst restricting ourselves to the primary use of typography elements, composition, and time.

Design Challenge

We were challenged to create a promotional motion graphic piece and find ways to convey tone, purpose, and meaning, whilst restricting ourselves to the primary use of typography elements, composition, and time.

Design Challenge

We were challenged to create a promotional motion graphic piece and find ways to convey tone, purpose, and meaning, whilst restricting ourselves to the primary use of typography elements, composition, and time.

Thinking Macro

The word “macro” has two meanings. In computer science, it is “a single instruction that expands automatically into a set of instructions to perform a particular task.” As an adjective, it means “large-scale.”

Thinking Macro

The word “macro” has two meanings. In computer science, it is “a single instruction that expands automatically into a set of instructions to perform a particular task.” As an adjective, it means “large-scale.”

Thinking Macro

The word “macro” has two meanings. In computer science, it is “a single instruction that expands automatically into a set of instructions to perform a particular task.” As an adjective, it means “large-scale.”

Ideation

For this project, I brainstormed various visual directions that emphasized different highlights of the event. I eventually chose to emphasize code:MACRO's "creativity" aspect, with whimsical colours and playful secondary elements to draw its audience.

Ideation

For this project, I brainstormed various visual directions that emphasized different highlights of the event. I eventually chose to emphasize code:MACRO's "creativity" aspect, with whimsical colours and playful secondary elements to draw its audience.

Ideation

For this project, I brainstormed various visual directions that emphasized different highlights of the event. I eventually chose to emphasize code:MACRO's "creativity" aspect, with whimsical colours and playful secondary elements to draw its audience.

Visual Research + Logo Process

Visual Research + Logo Process

Visual Research + Logo Process

blocks

Building Blocks

The idea of using basic shapes as the driving aesthetic emerged from the hackathon's collaborative aspect. The shapes represent small building blocks that form a greater whole, just as how individual designers and developers come together to create world-changing projects.

This simple but versatile visual language allowed for dynamic compositions and playful animations.

Building Blocks

The idea of using basic shapes as the driving aesthetic emerged from the hackathon's collaborative aspect. The shapes represent small building blocks that form a greater whole, just as how individual designers and developers come together to create world-changing projects.

This simple but versatile visual language allowed for dynamic compositions and playful animations.

Building Blocks

The idea of using basic shapes as the driving aesthetic emerged from the hackathon's collaborative aspect. The shapes represent small building blocks that form a greater whole, just as how individual designers and developers come together to create world-changing projects.

This simple but versatile visual language allowed for dynamic compositions and playful animations.

Colour Palette

Colour Palette

Colour Palette

palette

Styleframes

Styleframes

Styleframes

codeMACRO-styleframes
codeMACRO-styleframes
codeMACRO-styleframes
codeMACRO-styleframes
codeMACRO-styleframes
codeMACRO-styleframes

Animations

Animations

Animations

code:MACRO Hackathon Intro Thumb
codemacro-gif2
codemacro-gif4

Project Info

Project Info

Project Info

Tools

Illustrator
Audition
After Effects

Tools

Illustrator
After Effects
Audition

Tools

Illustrator
After Effects
Audition

Project

Instructor: Francisca Duran
October 2016

Project

Instructor: Francisca Duran
October 2016

Project

Instructor: Francisca Duran
October 2016